Please don't tell my mother that I am in the hedge fund business....

Editorial from Paris: 5 March 2009
Several french managers in France, managing hedge fund type of products, are seriously considering changing camp!

Before 2009, they used to call themselves "hedge fund managers" despite the use of low leverage and conservative ways to manage positions, sometimes far away from the US hedge fund managers.
Now that most institutional investors do not wish to hear anymore about hedge funds or "Gestion Alternative" (as they say in France), because of bad press (and bad investment choices...), the same ones do not wish to be assimilated to the "hedge fund sector"! Active managers? Absolute Returns? Plain vanilla funds? What would be the term to choose?

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